UI/UX Design
Design that works as good as it looks.
What we do.
Design is a business function, not a decoration. Every layout choice, every colour, every interaction either earns attention or loses it. We design user experiences that are intuitive, beautiful, and conversion-focused — backed by research, tested in the wild, and built to perform. From responsive websites to landing pages and brand visuals, our design work earns its place on the balance sheet.
We design user experiences that are intuitive, beautiful, and conversion-focused. From responsive websites to landing pages and brand visuals, every design decision is backed by research and built to perform.
Common UI/UX challenges we tackle head-on.
Pretty designs that don't convert
Your site looks beautiful but visitors aren't taking action. Usually the problem is no research behind the design — pretty pixels without a strategy. We start with user journeys and conversion paths, then design the visuals.
Inconsistent brand visuals
Your website says one thing, your social says another, your pitch deck says a third. We build design systems and brand guidelines so every touchpoint — web, social, ads, print — looks like the same company.
Mobile experience is an afterthought
Most of your traffic is on mobile, but your design was built for desktop and 'scaled down'. We design mobile-first — the way people actually use your product — then enhance for larger screens.
Landing pages that leak conversions
Your ads get clicks but the landing page kills the sale. We design high-converting landing pages with clear message match, strong visual hierarchy, and frictionless flows — then A/B test to keep improving.
No design system, every page is a one-off
Your site has 47 different button styles and nobody knows which is right. We build design systems — tokens, components, patterns — so every page is consistent, every developer can ship faster, and every update doesn't break the brand.
Video content that's expensive and forgettable
You commissioned a ₹5L brand video and nobody watched it. We produce video content designed for the platforms where it lives — short-form for social, explainer for landing pages, testimonial for trust — not vanity reels for the boardroom.
A complete ui/ux stack.
Responsive Web Design
We design responsive websites that adapt seamlessly to all screen sizes, ensuring a smooth and consistent experience across desktops, tablets, and mobile devices.
- Mobile-first design approach
- Breakpoint-specific layouts
- Touch-friendly interaction patterns
- Cross-device testing & QA
- Performance-optimised assets
- Accessibility compliance (WCAG 2.1 AA)
UX Design & Research
Our UX design process focuses on creating intuitive user journeys, improving usability, and ensuring visitors can easily navigate your website and complete desired actions.
- User research & persona development
- Information architecture
- Wireframing & user flows
- Usability testing & iteration
- Journey mapping
- Conversion path optimisation
Landing Page Design
We design high-converting landing pages tailored for marketing campaigns, focusing on clear messaging, strong visuals, and user-focused layouts that drive leads and conversions.
- Campaign-specific landing pages
- A/B testing-ready variants
- Message-match design
- Frictionless form flows
- Social proof integration
- Mobile-first conversion design
Graphic Design & Brand Assets
Our creative team develops impactful visual designs including brand graphics, marketing materials, and digital assets that strengthen your brand identity.
- Brand identity & guidelines
- Social media graphics
- Marketing collateral
- Pitch decks & presentations
- Display & social ad creatives
- Illustration & iconography
Video Production
We create engaging video content that helps brands communicate their message effectively, boost engagement, and capture audience attention across digital platforms.
- Brand videos & explainers
- Short-form social content (Reels, TikTok)
- Product demos & walkthroughs
- Testimonial & case study videos
- Motion graphics & animation
- Video ad creative
How we deliver.
Research & Discovery
Concept & Wireframe
Design & Iterate
Handoff & Optimise
+180% Booking Conversion
Aarka Hospitality came to us with a 2% booking conversion rate on a beautiful but dysfunctional website. We ran user research, redesigned the booking flow mobile-first, built a new design system, and shipped 12 landing pages for individual properties. Result: 5.6% booking conversion, +180% revenue per visitor, and a 40% reduction in support tickets about the booking process.
The tools behind our ui/ux process.
We invest in the right tools so the work ships faster, cleaner, and with fewer surprises. No fluff — every platform earns its place.
Frequently asked.
UX (User Experience) is the strategy — how the product feels, flows, and solves problems. UI (User Interface) is the visual layer — colours, typography, spacing, components. Great design needs both: research and strategy first (UX), then beautiful execution (UI). We do both, in that order.
Depends on scope. A landing page redesign: ₹50,000–₹1,50,000. A full website UX + UI: ₹3,00,000–₹10,00,000. A complete design system: ₹5,00,000+. We scope every project against your goals, not generic hourly rates. You get a detailed quote after discovery.
A landing page: 2–3 weeks. A full website: 6–10 weeks. A design system: 8–16 weeks. Rush delivery is possible but adds cost and risks quality. We prioritise craft over speed — but we don't waste time either.
Both, depending on what you need. We can deliver Figma files for your in-house team, or we can build the site ourselves (we have engineers on staff). Most clients prefer the full package — design + build, single point of accountability.
Always custom. We never start from a template or theme. Every project begins with research and strategy, then we design from a blank canvas. You'll get something that looks like your brand, not like everyone else in your category.
We test. Heatmaps, session recordings, A/B tests, usability sessions with real users. We design with intent, then validate with data. If something doesn't convert, we iterate until it does.
Yes. We do everything from single landing page redesigns to full site overhauls. Smaller scoped work typically starts at ₹50,000 and takes 2–3 weeks.
Yes — it's non-negotiable. Every design we ship meets WCAG 2.1 AA standards: proper colour contrast, keyboard navigation, screen reader support, focus states, and alt text. Accessibility is a design constraint we design within, not an afterthought.