[The Stealth Blog]

Ideas,playbooks&growthnotes.

Real tactics from real client work. No fluff, no guru-speak. Just what's working in SEO, paid media, social, and web.

Google's 2025 Core Update: What Actually Changed (And What to Do About It)

We analysed 47 client sites before and after the March 2025 core update. Here's what we found, and the four changes we made to recover traffic for affected brands.

Megha Kapoor·Jun 28, 2026·8 min read

Categories:

Paid Media

The Meta Ads Creative Strategy That Took Us From 2x to 6.8x ROAS

Creative is the single biggest lever in Meta Ads performance. Here's the testing framework, the asset types, and the production cadence that finally broke our ROAS ceiling.

Jun 21·10 min read

Local SEO

Local SEO for Delhi NCR: The 2025 Playbook That Actually Works

Ranking in the Map Pack for high-intent local searches isn't about citations anymore. Here's the modern local SEO framework built specifically for Delhi NCR businesses.

Jun 14·9 min read

Growth Strategy

How We Built a ₹2.1Cr MRR D2C Brand in 9 Months (Full Funnel Breakdown)

Bloom Beverages went from ₹40L to ₹2.1Cr monthly revenue. Here's the exact full-funnel strategy — acquisition, conversion, retention — that got us there.

Jun 7·12 min read

Web Development

Core Web Vitals in 2025: What Actually Matters (And What's Just Noise)

INP replaced FID in March 2024. Most agencies are still optimising for the wrong metrics. Here's the current state of Core Web Vitals and the changes we made for our clients.

May 31·7 min read

Social Media

Instagram Reels in 2025: The Algorithm, The Formats, The Strategy

Reels drive 40% of Instagram engagement. We grew one account from 8k to 92k followers in 10 months using these exact formats and posting strategies.

May 24·8 min read

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